Placement
Bill Souders
4.7

With over 30 years as a highly successful sales senior sales executive for the Coca-Cola Company, Bill has led cross-functional sales teams, delivered against aggressive business plans, and developed and promoted over 90 sales professionals.

With over 30 years as a highly successful sales senior sales executive for the Coca-Cola Company, Bill has led cross-functional sales teams, delivered against aggressive business plans, and developed and promoted over 90 sales professionals.

Full Bio

With over 25 years of sales leadership experience in the consumer package goods industry, coupled with 15+ years of executive coaching experience, Bill not only knows how to deliver results inside a competitive corporate environment but utilizes sophisticated coaching tools and techniques that generate client efficacy and accountability. With Bill’s support and expertise, his clients dig deep and understand the path they want for the future. They discover what gaps are holding them back, personally and professionally, and how to address these issues. Based on their goals, they often shift from overwhelmed to balanced as they reach their career ambitions. He also helps organizations to develop high-performing teams, accelerating their impact on business.


Notable Client Achievements

  • I have provided career coaching to over 115 clients, which has resulted in their being hired by technology companies at an average starting compensation of $75K.
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WORK HISTORY
The Coca-Cola Company
  • Director of Sales
  • Manager, Customer Development
CREDENTIALS
  • 30+ years of Executive Leadership in Sales and Business Development
  • Duke MBA
  • ICF Certified Coach (ACC)
  • Certified Professional Coach (CPCC)
  • 500+ hours of Coaching
INDUSTRIES
Consumer Goods
Food Beverages
Hospitality
EXPERIENCE WITH
Account Management
Business Development
Sales
EXPERTISE
Career Direction
New Grad
Early Career
Mid Career
New People Manager
Experienced People Manager
Executive
Goal Clarification
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Q&A

Describe your coaching style.

I believe in a coaching approach that is a cross between democratic and holistic. I believe in an approach that takes into account the interests, concerns, and choices of the people involved while also recognizing the connectedness of multiple domains, and seeking a balance between these approaches accordingly.

Who is your ideal client and why?

My ideal client is an emotionally mature, highly successful executive or senior manager who has a passion to become a better leader. Is driven and self-reflective, open to feedback, and the willingness to change and grow.

How do you measure success with a client?

I take a three-fold process to measure success. One, you set goals up-front with the client. These can include both quantitative and qualitative goals. The key here is that these are jointly crafted with the client's input and consent. Second, there needs to be tracking of results vs. these goals throughout the engagement. There are agreed-upon check-in points and open dialogue between the coach and client regarding what is working and what needs to be adjusted, and agreement to any course correction that may be needed. Last but not least, there is a measurement of results vs. the goals and 360 feedback received back from the client.

What is your coaching superpower?

I value experience, advice, and legacy and integrate information and insight to uplift your clients' spirits and advance their lives. This shines through every aspect of my life, and I stand out as honest, trustworthy, authentic, and motivating. My clients benefit from my knowledge and past experience.

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