Regina Koetters

Leadership and organizational development executive and coach with 20+ years of experience increasing revenue, profitability, and performance through people development across multiple industries.

Leadership and organizational development executive and coach with 20+ years of experience increasing revenue, profitability, and performance through people development across multiple industries.

Full Bio

Regina is a startup founder (retail/restaurant), consultant (real estate, environmental, professional services, health care, government), and military leadership coach (retired US Navy officer/aviator) that is highly adept at bringing out the best in people. She has helped hundreds of people eclipse internal limitations and build mental strength to achieve audacious things. She is an expert at helping high achievers identify and clarify what's holding them back. Her sweet spot is working with clients to update the vision they have for themselves, unravel the unconscious blocks that inhibit their progress, and cultivate unshakeable confidence & executive presence. During her 20+ career as an officer and aviator in the U.S. Navy and as a start-up founder and coach, she's become known for helping individuals, teams, and organizations navigate change, take bold action, and dare to make the world better.

Notable Client Achievements

  • Provided leadership coaching to the founder/CEO, which enabled her to double company revenue while reducing her working hours by 25% in less than 6 months.
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U.S. Navy
  • BAMS-D Officer in Charge | RQ-4A Mission Commander
  • Operations & Planning Officer
  • ICF Certified Coach (ACC)
  • 500+ hours of coaching
  • Certified Applied Positive Psychology Coach
  • Naval Officer/Avaitor (Retired)
  • University of Michigan, MBA
  • United States Naval Academy
Professional Services
Real Estate
Customer Service
Project Management
Experienced People Manager
Discover Skills And Strengths
Performance Productivity
Relationship Building
Emotional Intelligence
Interpersonal Communication
Time Management
+ more


Describe your coaching style.

My approach is a strengths-based, appreciative one informed by my certifications in applied positive psychology & positive psychology-based coaching and extensive training and practice in Clean Language and transformational NLP. We locate what works and build on it (rather than focus on what doesn't and get stuck in it). My approach enables clients to experience themselves more deeply and compassionately. And intentionally build self-efficacy, behavioral flexibility, and personal and organizational resilience. With each session, my clients better understand the way they relate to the world and other people...and can readily shift the way they lead themselves and their team/company to achieve more with greater ease.

Who is your ideal client and why?

I'm able to facilitate the most profound transformations and the greatest amount of impact with clients who are: - quick thinkers- resilient (don’t give up when it matters)- courageous (face their fears, admit their mistakes, and take action when they can’t predict the outcome)- impact focused (their efforts benefit large numbers of people)- value-oriented (they gain value from relationships and impact)- naturally collaborative (they contribute to and focus on solutions)- learners & experimenters (try new things as they learn, rather than wait)- positive (naturally optimistic)- humble (acknowledge and credit others who’ve contributed)

How do you measure success with a client?

I measure success based on the client's metrics for success. The client defines success at the beginning of our engagement (and iterates it as they shatter limitations during our work). I ask them to assess success. And I also compare who they've become and what is possible now, with who they were and what used to be possible at the start of our work together.

What is your coaching superpower?

My coaching superpower is helping people do what used to feel out of reach. One of the clients coined the term "dangerously empowered" to describe how working with me makes her feel. Others have expressed something similar. How do I do that? By helping them cultivate greater and greater levels of self-rapport.

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