Damon is a transformational sales leader with over 20 years of experience growing entrepreneurial and PE-owned businesses. He has significant experience working across many different industries with a focus on scaling for growth. He has a strong track record of growing mid-size companies as the CSO and strategy leader. During this time Damon has developed short-term and 3-5 year growth strategies including building and developing: the target market segments, Ideal Customer Profiles, buyer personas, go-to-market strategy, including channels to market (direct and indirect), organizational structure and roles, compensation plans, and other enabling resources such as sales processes, sales methodologies, playbooks, training, and technology.

His vision for clients is to build their sales operating system using a proven model, that can readily scale and grow revenue rapidly. Having spent over twenty years leading sales performance consulting firms, he is able to quickly assess the current state of a client's sales ecosystem and find quick wins while balancing the need to ensure they have the best strategy. A key element is developing a sales leader playbook and providing coaching and guidance to ensure execution and results Damon has transformed multiple teams over the last 23 years.

Notable Client Achievements

• Most recently Damon led the transformation of a business services team where the annual revenue had dropped from $13m to $10m during Covid. Damon transformed the team by refocusing which customer segments to target, re-organizing the team with a new BDR team, re-building the field-based sales team for new client acquisition (hunting), and establishing a customer experience team to manage existing account relationships and cross/upsell. Within an 18-month period, the revenues increased to $22m annually. This growth enabled the business to bring in a PE investor with the value of the business having grown from $30m to $100m within 3 years.

• Developing the sales team for more rapid scalable growth, Damon helped a fleet maintenance company launch new solutions to market. Including creating a new sales process and playbook, KPIs, and supporting assets, eg lead/deal qualification scorecards, scripts, pitch decks, proposal templates, objection handling scripts, etc. In the current phase he is developing the KPIs, org structure, roles, and compensation plans to begin hiring more sales staff to a small team. The goal is to generate 200 new deals exceeding $10m in revenue in year one.