Placement
Sara Madera
4.8

With extensive international experience, I've worked across industries, cultures and roles, including leading teams and organizations. While I have 20+ years experience in marketing and communications, my passion is for developing people and teams.

With extensive international experience, I've worked across industries, cultures and roles, including leading teams and organizations. While I have 20+ years experience in marketing and communications, my passion is for developing people and teams.

Full Bio

After leading organizations and departments across the globe, Sara became a career coach after realizing the favorite part of every job was helping her team realize their goals. A naturally good listener and mother of 2, she is a career coach for working moms to help them thrive at work and at home, while still finding time for themselves.

She has a Masters of Business Administration and a Bachelors of Fine Art and worked in theatre, events, run an arts education non-profit, managed internal communications for a large multinational company, and led teams, associations, as well as hospitality and media groups. She’s an American who has lived in 8 cities, including Orlando, Fl, Shanghai, China, Hong Kong, Los Angeles, CA, New York City, Washington, D.C., Singapore and Playa del Carmen, Mexico, so she knows about moving across the globe and positioning skills for different markets. She is an ICC and ICF accredited coach, with certifications in facilitation and strategic planning.


Notable Client Achievements

  • At UPS: Decreased memo information style of communication by 200% providing both consolidated and engaging, dialogue based methods in replacement. Following APAC’s success, global then followed suit.

  • At the American Club: Developed and executed a communication and change management strategy for a $65 million redevelopment project to update 90% of the Clubhouse, including changing the master logo and new branding for the majority of outlets with a team of 3 managers, 2 executives and 3 graphic designers.

  • At Stages of Learning: Drove new business growth for a respected arts education provider through the streamlining and strengthening of marketing and core services, resulting in 56% increase in the delivery of programs in local schools, while maintaining the organization’s emphasis on educational quality.

  • At the American Chamber of Commerce in HK: Introduced major new membership initiatives and provided staff and leadership motivation to grow the Chamber’s membership by 33% – including the development and implementation of new retention and recruitment strategies, a new communications and marketing plan, and the creation of new membership categories.

  • Disney: Led and managed the grand opening event of Hong Kong Disneyland.

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WORK HIGHLIGHTS
UPS
Asia Pacific Head of Employee Communications
The Walt Disney Company
Stage Manager
The American Club Singapore
Director, Marketing, Communications and Member Engagement
+ more
CREDENTIALS
  • Executive Coach, ICC
  • Rollins College, M.B.A.
  • Florida State University, B.F.A. in Theatre Management
INDUSTRIES
Education
Entertainment
Logistics Supply Chain
Marketing Advertising
Non Profit
Art
EXPERIENCE WITH
Customer Service
Management
Marketing
Writing Editing
Art Creative Design
EXPERTISE
Career Direction
Improve At Networking
Interview Feedback
Mid Career
New People Manager
Experienced People Manager
Executive
Discover Skills And Strengths
+ more

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