Ella is a certified Life, Transitions, and Mental Fitness coach who helps her clients realign their careers and lives to match their values more closely.
Ella is a certified Life, Transitions, and Mental Fitness coach who helps her clients realign their careers and lives to match their values more closely.
After coming to the US from Ukraine in 1995, Ella settled in San Francisco and started her 20+ year career with technology companies in Silicon Valley. This journey took her from tiny startups to a large international corporation (SAP), and from technical roles in development to program and partner management, customer success, and business development. Along the way, she obtained her MBA degree at Haas School of Business, UC Berkeley. She also discovered coaching while working at SAP where she was selected to become an internal coach, conflict counselor, and facilitator.
Ella encourages her clients to view their professional and personal life as an ever-evolving path. She helps them develop a strategy to find fulfillment at any stage of their life and career; navigate transitions with grace and humor, and discover happiness in the present moment
Helped senior leader define the path forward, find and evaluate opportunities, pursue the right ones, navigate interviews, restore confidence, and get a satisfying and exciting C-level position.
Guided a client to get a high visibility and influence position within a company they did not see as a possibility.
Helped a client find a way out of a toxic situation and into a different group with supportive management where she could thrive.
Helped overworked and stressed out non-profit executive achieve work-life balance and rediscover fulfillment in her job.
Helped a leader become an active listener and effective communicator which resulted in improved culture and performance of the organization.



The goal is happiness. I guide my clients in identifying their values. Once this is accomplished, we look for areas in their current circumstances that do not align with their values. With new clarity of what needs to change, we set a plan and timeframe that becomes the coaching process's foundation. This process inspires clients about possibilities, and the system of accountability supports them in achieving their goals.
I am empathetic, supportive, caring, and firm. I am an attentive listener. I create a comfortable and safe space for my clients encouraging them to think freely.
Success for my client occurs when they define, set, and achieve goals that inspire them. They identify and achieve what they need to feel fulfilled and happy. Often these goals are presented to me at the outset of our work together, while other times, new goals materialize during the coaching process.
First and foremost, I coach clients so that they can articulate their values and desires. Once these have been defined, we can create a vision. Finally, we take into account strengths and experiences to set the next steps towards their goal.